Marriott International VRIO Analysis and Value Chain

typical Competencies The VRIO analysis is helpful in determining if a resourcefulness or capability leads to competitive advantage (Middleton, 2004). Resources/Capabilities          priceless?         Rargon?          dearly-won to Imitate?         Exploited by Organization          hawkish Implications          energy or Weakness Key Account forethought Initiative         Yes         Yes         Yes         Yes         Sustained competitive Advantage          might and sustainable distinctive competency Recruitment Process         Yes         Yes         No         No         Temporary Competitive Advantage          military force and Distinctive Competence Brand committal         Yes         Yes          Yes         Yes         Sustained Competitive Advantage         Strength and Sustainable Distinctive Competence Community Involvement         Yes         No         No         No         Competitive Parity         Strength Employee Loyalty         Yes         Yes         Yes         Yes         Sustained Competitive Advantage         Strength and Sustainable Distinctive Competence                  Marriott has a few distinctive competencies that are the capricious force in their company. Superior efficiency is unor fignted in their personnel. Marriott has been named by Fortune Magazine as on of the 100 outmatch Companies to Work For and one of the Top 50 Companies for Minorities (Marriott is, 2004). They are yet very concerned with minimizing employee tur nover because of the gritty costs associate! d with readying new employees. Their recruitment process screens forth people make by money, and tensenesses on people who are motivated by recognition (Have, 1991).         Superior responsiveness base be seen in their key account management bonus the company has in place. Marriott noticed that travel and entertainment get down is the deuce-ace largest expense in corporations. This management incentive allows Marriott to focus on their potential customers and gain customer loyalty (Millman, 1996).          one(a) of the intangible resources that Marriott has is its reputation. non just their reputation with customers, but also their reputation with the community. The Marriott steel is a valuable resource. It is estimated that by adding the Marriott name to Fairfield Inn increase occupancy rates by 15%. Marriott fully exploits this resource by the global expansion that Marriott has undertaken (Tepeci, 1999). If you indispensability to get a full essay, order it on our website: OrderEssay.net

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