Ad Analysis

The June 2012 issue of People magazine contains an advertisement for the mens eau de cologne LHomme from Yves nonsuch Laurent. A b omit and flannel send off of a handsomely rugged servicemans face giving a smoldering ascend hither look dominates the ad. He has piercing eyes, full-of-the-moon lips, bulletproof jaw, and stem. subaltern print at a lower place the photograph identifies the man as French film actor, Oliver Martinez. In the right hand receding of the rogue is a 3 inches by 2 inches count on of the nursing feeding bottle that the cologne comes in. The bottle is cylindrical and extend with golden fluid inside and the delivery LHomme Yves Saint Laurent centered on it. It has a bootleg hexagonal hat with the Yves Saint Laurent logo on top. Besides the models name and the textual matter on the bottle, the entirely words on the page argon the name of the cologne and the marker centered in super font on the butt end of the page. Under that , in smaller font, Sheer Magnetism is the only if description of the cologne. In sluice smaller font under that, the words Available at Macys and yslbeautyus.com classify where the cologne can be purchased. wholly this is set on a white background, making the only non-monochromic color in the ad the gold of the cologne in the bottle.

The advertisement is using charge up appeal, rather than actual information, to goat young to middle ancient female readers of People magazine. The picture of this advertisement screams cleanliness, masculinity, and sex appeal. The lack of clutter on the page, on with it being mostly black and white, gives the idea that the scent of the cologn e is clean and straight forward. there ar! e no flowers or natural elements to hint to a floral or verbotenside element to how it smells. The bottle of LHomme is unprejudiced with straight lines which tell that its scent is just that: simple. Although the golden bottle of cologne stands out against the white background, the main visual of the ad is the portrait of the actor, Oliver Martinez. His hearty jaw covered in stubble along with his strong...If you indirect request to get a full essay, order it on our website: OrderEssay.net

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