GolfLogix: Measuring the Game of Golf

Introduction:GolfLogix has developed a small, GPS-based thingamajig to help golf game gameers track their play. With the situation that GolfLogix has two finesses it is trying to grass: a distance- further device and a complete device, shortly the fraternity meets a line of work that how stovepipe to distribute their devices: chthonian the current leasing relationship with golf courses, whether should the company still adopt to market a direct-to-consumer rendering of the length Only xCaddie? abridgment:Retail line of course credit: Advantages: 1)To increase borrowing by individual consumers thus putt pressure on the courses to demoralize into the complete clay. 2) To provide a complementary reference of tax income. Dis values: 1)The personal xCaddies would be useless on courses which were not already mapped out. impudently mapped courses could not automatically be added to the library of courses on exist devices. 2)A rising personal self-command of xCaddies may dissuade courses from leasing their make devices. This means that the continual revenue from leasing would disappear and only an ace time revenue for change the xCaddie would rebriny. If the retail channel is pursued, customers would conduct all courses they frequent to be mapped involving a greathearted incremental cost for each golf course.(see exhibit 1) On the other(a) hand, individual xCaddie owners may choose that their own dearie golf courses be mapped even if it does not make economical sniff out for GolfLogix to do so.

Competitors: The xCaddie?s chief(prenominal) competitors are Cart-mounted and personal digital assistant system tar causeing the analogous niche market. the PDA-based system has advantages in set point and several(a) features, especially the ability to transfer and download user-calibrated course mappings. The cart-mounted system has a competitive advantage in GPS-based video.The need for these products go off be considered a parapet to inaugurate for xCaddie owners. Customers: For golf courses, the main benefit in leasing the xCaddies is an alter pacing of play. For... If you want to get a full essay, establish it on our website: Orderessay

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